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X Built the Formula, Now It's Changing the Locks
Filament has been tracking a pattern: media and platform companies are using AI to do more creative and reporting work, while also changing how people get paid. The thread has covered AI-made films, photos, stories, music, and news, plus payout changes at X, Twitch, Audible, and Spotify that can leave creators with less money or money they cannot withdraw. Some deals are still unclear: the split with the AI vendor in the Val Kilmer film was not public, Suno has not yet shipped the licensed replacements it promised, and several publisher contracts have no AI clauses. The latest development is the Commonwealth Short Story Prize, where three of five regional winners were flagged as fully AI-generated, and Granta’s role is only as a masthead, not a selector or payer.
The thread so far generated by gpt-5.4-mini, last updated 5/21/2026, 12:00:53 AM
- 01
Val Kilmer stars in a 2026 film assembled from archives by AI after dying in April 2025. On May 1, the Academy ruled AI performances cannot be nominated for Oscars. His estate gets his going rate. The split with the AI vendor is not public.
- 02
A two-step payout cut will push news aggregator accounts to as little as 40 cents on the dollar by next cycle, retroactively penalizing the behavior X spent three years rewarding.